Nutanix, Inc is a hyper-converged infrastructure pioneer that markets its technology as a building block for private clouds. Nutanix provides an enterprise cloud platform that combines storage, computing, and virtualization for clients. The company’s software package families include Acropolis and Prism.
Aircards is a Market-leading provider of WebAR marketing campaigns for Enterprise brands, including recent high-profile launches with Dell Technologies, Unilever (Pot Noodle), and Hewlett Packard Enterprise. Aircards provides an end-to-end service – from ideation to development, hosting, and Web AR analytics.
Nutanix collaborated with key Dubai-based CXO Strategies and Aircards to convey an altogether virtual expo experience using web-based Augmented Reality.
On this collaboration, Head of Operations at Aircards, Michael Watson states that :
“It was a pleasure to work with Nutanix and our key partner in the Middle East, CXO Strategies, on this virtual event experience. All stakeholders were delighted with the final result which allows Nutanix to continue to engage their audience with high quality, immersive content in the absence of physical global event attendance.”
Augmented Reality is that the technology that expands our physical world, adding layers of digital information onto it. AR shows up in a direct perspective on a current domain and includes sounds, recordings, illustrations to it.
A view of the physical real-world environment with superimposed computer-generated images, thus changing the perception of reality, is that the Augmented Reality.
As the Covid-19 pandemic has put a stop to conferences and events around the world, the Nutanix team wanted to bring their conference stand right into the homes of their audience and asked WebAR agency Aircards to create and deliver a virtual expo experience using cutting edge web-based AR.
The AR experience featured a full stand that their audience could place within their environment and physically walk around to explore all that Nutanix has to offer. The experience also features multiple interactive touchpoints which have been integrated into the scene, each featuring high production value video content and associated 3D buttons to learn more about the Nutanix products
Due to the pandemic, physical conferences and events are going to be canceled for the foreseeable future, many businesses are looking for new, innovative, and unique ways to connect with their audience in a meaningful way.
Implementing WebAR into a marketing strategy allows brands to get the full benefit of this powerful technology and unlock immersive 3D content with no app to download. WebAR is also widely compatible with most smartphones and with all WebAR experiences.
Innovative organizations like Nutanix have been proactive to engage their audience in a fresh new way and reached out to Aircards and Dubai-based partner CXO Strategies to deliver an immersive virtual alternative to a standard event experience.
Once again Nutanix came up with an eye-catching idea that helps other companies to gain a piece of knowledge from this WEB-AR and understand the digital way for marketing and selling your products. During this Covid-19 Pandemic, public dealings and meetings are prohibited, thus Web-AR Technology is the best way to interact with your audience.
